| Value | Category |
|---|---|
| 1 | Items are not available in the local market. |
| 2 | There is greater variety/product range across the same products. |
| 3 | Prices are lower online. |
| 4 | Convenience of not having to physically go to stores |
| 5 | Reading ratings and reviews of others help ensure I get what I want |
| 96 | Not Applicable |
| Sysmiss |