Question pretext
READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING:
The next topic to be covered is how and where this establishment makes its sales.
Literal question
In fiscal year [insert last complete fiscal year], what was this establishment's main product, that is, the product that represented the largest proportion of annual sales?
Categories
Value |
Category |
ACCOMODATION |
|
ADVENTURE TOURS |
|
ANIMAL FEED |
|
AUTOMOTIVE |
|
Accomodation |
|
Accomodation and Tours |
|
BAGS |
|
BAKERY |
|
BATTERIES |
|
BEANS |
|
BEER |
|
BLEACH |
|
BLOCKS |
|
BREAD |
|
Beer |
|
Boat |
|
Bottled Water |
|
Bread |
|
CASHEW NUTS |
|
CRAFTS ITEMS |
|
Chicken |
|
Cigarettes |
|
Cigars |
|
Construction |
|
Construction materials |
|
Construction supplies |
|
Corn tortilla |
|
DRINKS |
|
Drugs |
|
ECOTOURISM |
|
ELECTRONICS |
|
FERTILIZER |
|
FOOD |
|
FREIGHT |
|
FURNITURES |
|
Flowers |
|
Food & appliances |
|
Food processing |
|
Frozen food |
|
Furniture |
|
GARMENTS |
|
GROCERY |
|
Gift items |
|
Groceries |
|
HARDWARE |
|
HOME APPLIANCES |
|
ICE CREAM |
|
Ice cream |
|
Juice |
|
MEALS |
|
MEDIA PRODUCTION |
|
METALLIC DOORS |
|
Metalic Structure |
|
Milk |
|
Newspaper |
|
Newspaper ads |
|
OIL |
|
ORANGE CONCENTRATE |
|
Outdoor Furniture |
|
PACKAGED FOOD |
|
PLASTIC CHAIRS |
|
PLASTICS BUCKETS |
|
Paper |
|
Poultry |
|
Printing |
|
RESTAURANT & BAR |
|
ROAD CONSTRUCTION |
|
RUBBER |
|
Roads |
|
Rum |
|
SCREEN PRINTING |
|
SHRIMPS |
|
SPORT FISHING |
|
Shipping |
|
Shrimb |
|
Signs |
|
Spot Light |
|
Stone Carving |
|
TOMATO SAUCES |
|
TOURS |
|
TOYOTA CARS |
|
Tires |
|
VACATION RENTAL |
|
WOOD |
|
Wood craft |
|
Wood doors |
|
accomodation |
|
assorted goods |
|
bakery products |
|
batteries |
|
bread |
|
cabines and wood products |
|
cement blocks |
|
electronics |
|
equipment for air conditioning |
|
food |
|
furniture |
|
gifts |
|
hardware |
|
home appliances |
|
juice |
|
kitchen |
|
meat processing |
|
printers |
|
printing |
|
retail of marine equipment |
|
retail of tires |
|
sales of stationery |
|
tours |
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
Interviewer instructions
Establishment's main product. The purpose of this question is to determine what is the main product of the establishment in terms of sales (or monetary value). The description should be written down exactly as provided by the respondent. The main product is defined in terms of sales in monetary value not volume.