| Value | Category |
|---|---|
| 1 | Parents |
| 2 | Brothers or Sisters |
| 3 | Persons of similar age |
| 4 | Persons of same sex |
| 5 | Friends |
| 6 | People in the neighbourhood |
| 7 | People who work with you |
| 8 | People who earn similar income |
| 9 | People who live in SA |
| 10 | People seen on television |
| 11 | People at the gym |
| 12 | People seen in magazines |
| 13 | Other |
| 88 | (Do not know) |