Question pretext
During the PERIOD SPECIFIED, did you or any member of your family engage in any wholesale or retail activity including market vending, sidewalk vending and peddling?
Interviewer instructions
Operator of Wholesale and Retail
A person is said to be an operator of this activity if he sells mainly for profit. These include those selling in bulk or in retail such as those selling in sari-sari stores, in sidewalks or from house to house or rolling stores. Excluded here are farmers who go to market and sell their crops and livestock every now and then.
A5.b Goods Sold
Ask the question as worded. If reply is “Yes” encircle Code 1, then ask the succeeding question: How many months did you sell such goods?
Enter the number of months up to two decimal places. That is, if the operator was engaged in selling for a period of 6 weeks, the entry should be 1.50. One week is considered as one-fourth of the month in this survey. On the average, there are really 4.2 weeks to a month but to simplify computations, one week is considered 0.25 month.
The number of months in Question (b) of this section, of Section A7 and A8 and question (c) of A6 should not exceed 6 months.
After entering the number of months in operation, ask the next question: What is the average gross sale per month?
The purpose of this question is to get a good estimate of the total volume of sales during the reference period. However, if the respondent has an accurate record every month, and all the gross sales for the 6 months based on the reference period are available, then enter the “Total Sales” on the space provided. Compute for the “average sales per month” by dividing “total sales' by the number of months in operation. If the quotient has a centavo portion round it off to the nearest peso before making an entry.
However, if the respondent has no record of sales inquire on the average gross sales per month. Enter it on the space provided. To derive the “Total Sales”, multiply the number of months in operation by the average gross sales for one month. Enter the product in TOTAL SALES.
A5.c Expenses
The major expenses in the operation of a wholesale and retail enterprise are the cost of goods sold. If there was no hired labor, and the operator and some of his family members did the selling without pay, do not impute the cost of labor. However, if a helper was hired, include the payments made as expenses of the enterprise. Include also the fuel, light and water spent in connection with this enterprise.
Ask the question as worded and encircle the appropriate code. If the response is “Yes” then proceed to ask the items of expenses as listed in the subsection.
Item 1. Cost of Goods Sold - refers to the acquisition value of the goods actually sold. If the goods were purchased in cash, enter in cash column. It should be noted that the term “in kind” in this portion refers to goods which were acquired on consignment basis, enter the acquisition value in the “In Kind” column. Add the two columns and enter the “Total”.
Assess the net income, if reasonable. Goods taken by the family for personal consumption, if not paid for, should not be entered in this section but make sure to include it in the total sales A5 (b). Treat these cases as if the family bought the goods in cash. Profit from sales of items ranges from 10 to 50 percent. Fast moving items such as biscuits, candies, etc. can net a profit of as high as 50 percent. Depending upon the kind of commodities sold, try to assess the reasonableness of the net income reported.
Item 2. Others - enter all other expenses incurred in connection with the wholesale and retail activities such as wages paid, rental of store space, licenses, mayor's permit, light, water and other expenses.