| Value | Category | Cases | |
|---|---|---|---|
| 1 | Cost/price | 130 |
22.3%
|
| 2 | Packaging | 38 |
6.5%
|
| 3 | Stocking different brands | 89 |
15.3%
|
| 4 | Credit policy | 0 |
0%
|
| 5 | Offering more complementary services/products | 31 |
5.3%
|
| 6 | Use of different inputs or equipment | 61 |
10.5%
|
| 7 | Cleaner/neater premises | 76 |
13.1%
|
| 8 | Location closer to customers | 12 |
2.1%
|
| 9 | Friendliness of service/customer care | 61 |
10.5%
|
| 10 | Don't differentiate | 84 |
14.4%
|