| Value | Category | Cases | |
|---|---|---|---|
| 1 | Cost/price | 35 |
9.6%
|
| 2 | Packaging | 45 |
12.4%
|
| 3 | Stocking different brands | 59 |
16.3%
|
| 4 | Credit policy | 1 |
0.3%
|
| 5 | Offering more complementary services/products | 25 |
6.9%
|
| 6 | Use of different inputs or equipment | 53 |
14.6%
|
| 7 | Cleaner/neater premises | 45 |
12.4%
|
| 8 | Location closer to customers | 20 |
5.5%
|
| 9 | Friendliness of service/customer care | 64 |
17.6%
|
| 10 | Don't differentiate | 16 |
4.4%
|