Question pretext
INTERVIEWER: PLEASE READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING:
In our first interview, it was reported that this establishment had introduced a new or significantly improved marketing methods in the past three years. I would now like to ask some more questions related to that.
Literal question
During the last three years, did this establishment introduce new or significantly improved marketing methods in the following areas for the first time?
Significant changes in the product’s appearance