INTERVIEWER: SHOW CARD
Not at all important
Slightly important
Fairly important
Very important
Literal question
How would you rate the importance of each of the following factors on key decisions about your business with respect to "Reducing the production costs of existing products or services":
Pressure from customers
Categories
Value
Category
1
Not at all important
2
Slightly important
3
Fairly important
4
Very important
5
Don't know
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.