Login
Login
  • Home
  • Microdata Catalog
  • Citations
    Home / Central Data Catalog / ZAF_2015_AMPS_V01_M
central

All Media and Products Survey 2015

South Africa, 2015
South African Audience Research Foundation (SAARF)
Created on January 16, 2021 Last modified January 16, 2021 Page views 22 Metadata DDI/XML JSON
  • Study description
  • Documentation
  • Data Description
  • Get Microdata
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data Collection
  • Questionnaires
  • Access policy
  • Disclaimer and copyrights
  • Metadata production

Identification

Survey ID Number
ZAF_2015_AMPS_v01_M
Title
All Media and Products Survey 2015
Country
Name Country code
South Africa ZAF
Study type
Other Household Survey [hh/oth]
Abstract
The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
Kind of Data
Sample survey data [ssd]
Unit of Analysis
Households and individuals

Version

Version Description
v1.1: Edited, anonymised data for licensed distribution
Version Date
2017
Version Notes
Version 1 of the All Media and Products Survey 2015 was acquired from The South African Audience Research Foundation in 2019.
Version 1.1 is the data converted by DataFirst into a research-ready format.

Scope

Notes
The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers, magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.
Topics
Topic
Market research
Media
Household goods
Household services
Keywords
Keyword
media
goods ownership

Coverage

Geographic Coverage
The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
Geographic Unit
The lowest level of geographic aggregation covered by the data is metropolitan area.
Universe
The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.

Producers and sponsors

Primary investigators
Name
South African Audience Research Foundation (SAARF)

Sampling

Sampling Procedure
The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
Weighting
The AMPS dataset has the following weight variables:

1) Adult Population Weights – “pwgt”.
2) Household Weights (not to be used with personal demographics) – “hhwgt”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

Data Collection

Dates of Data Collection
Start End
2015-01 2015-12
Data Collection Mode
Face-to-face [f2f]
Data Collection Notes
The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Questionnaires

Questionnaires
The questionnaires are provided with the dataset, as part of the layout files.

Access policy

Access authority
Name Affiliation Email URL
DataFirst University of Cape Town support@data1st.org http://support.data1st.org
Contacts
Name Affiliation Email URL
DataFirst Helpdesk University of Cape Town support@data1st.org http://support.data1st.org/
Access conditions
Public use files, available to all
Citation requirements
South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897

Disclaimer and copyrights

Disclaimer
The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.

Metadata production

DDI Document ID
DDI_ZAF_2015_AMPS_v01_M
Producers
Name Affiliation Role
DataFirst University of Cape Town Metadata producer
Date of Metadata Production
2020-04-21
DDI Document version
Version 01: This metadata is identical to the same survey metadata (zaf-saarf-amps-2015-v1.1) available in the DataFirst website except Document ID and Study ID.
IHSN Survey Catalog

© IHSN Survey Catalog, All Rights Reserved.