This article asks how parental income influences parental educational choices regarding their offspring in developing countries. In particular, I look at three educational outcomes: primary schooling, school attendance and education expenditures. Using Ivorian data from the 1985-1988 Côte d’Ivoire Living Standards Survey and the 1993 & 1998 Enquêtes Prioritaires, I am able to develop an instrumentation strategy that identifies the causal effect of income on education. In the end, I find that parental income has a strong impact on the three educational variables I test.