Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)

Type	Conference Paper - Conference on Marketing to Rural Consumers
Title	Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)
Author(s)	Vinay Sharma Piyush Seth
Publication (Day/Month/Year)	2008
City	Kozhikode
Country/State	India
URL	http://dspace.iimk.ac.in/bitstream/2259/467/1/RM85.pdf
Abstract	This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having the strong support of a health insurance system and an organized private health care service industry

»	India - National Sample Survey 1995-1996 (52nd Round) - Schedule 25 - Health Care