This paper takes the theory of value change as developed by Inglehart as a point of departure and tests its implications for the determinants of human happiness. It investigates whether the importance of post-material concerns for happiness, relative to that of materialist concerns, is indeed higher in rich post-industrial societies. Personal autonomy and job creativity serve as indicators for post-materialist concerns, the income domain as an indicator for materialist concerns. The main assumption is put against data for 48 countries from wave 5 of the World Values Survey which covers the full range from poor agrarian to rich post-industrial societies. Employing a multi-level design, the paper indeed reveals a quite consistent pattern towards post-materialist happiness as we move from poor to rich societies. This pattern seems to be driven by both a devalorization of material concerns and a valorization of post-materialist concerns, although the evidence suggests that the former trend is stronger and more linear than the latter.