Intercultural Business Communication: An Analysis of Ethnocentrism in a Globalized Business Environment

Type Journal Article - Journal of Business & Management (COES&RJ;-JBM)
Title Intercultural Business Communication: An Analysis of Ethnocentrism in a Globalized Business Environment
Author(s)
Volume 1
Issue 1
Publication (Day/Month/Year) 2013
Page numbers 20-27
URL http://centreofexcellence.net/J/JBM/Vol1/No1/3.docx
Abstract
Twenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace.

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