Vendors or in Indonesian, PKL (Pedagang Kaki Lima) is one of modes in city transformation which is not separable from economic system of the city. Vendors are one of businesses which have high spirit of entrepreneurship but this sector often encounters difficulties. Policy of the government tends to marginalize this sector. Rukmana (2005) said that vendors fenoment in economic system of the city isn’t the unsucess social group of the suburb economic system. The social group is not the component of suburb economic which is to be responsibility of city development. This location of this research is the area of Lapangan Puputan Margarana that is to be called Lapangan Renon, Denpasar. The location choised is based on some reasons, such as 1) the area is prohibited for vendors and 2) the area is not far from the center of city goverment. From the research, it could be concluded that vendors who remain in the area does not mean that they oppose the government by violating the regulation but that act (strategy) is done by rational factors. They have to do that because they have to fight for life, either it is economically, socially and culturally.