Many universities and colleges are shifting their missions from teaching-oriented to research-oriented (Clark, 1978, 1983; Riesman, 1956; Selingo 2000), a phenomenon that has become known as academic/institutional drift. During recent years, the knowledge society has created an environment that further encourages the shift by influencing stakeholders in higher education institutions to increasingly accept the role played by research institutions as the most legitimate. Consequently, higher education institutions are becoming increasingly involved in the pursuit of knowledge creation. They are concluding that legitimacy and prestige will be obtained in return, as well as material resources (Slaughter & Rhoades, 2004).