Economic insecurity has catalysed growing flexibility in gender divisions of labour in Kitwe, Zambia. People's resulting exposure to, as well as collective reflection about, a critical mass of women performing work that was previously presumed to be beyond their capabilities, and valorised because of its association with masculinity, appears to erode gender stereotypes relating to competence and status. It is this weakening of gender beliefs, rather than women's increased access to resources per se, that appears to have directly undermined gender-status inequalities. This article's portrayal of growing gender egalitarianism contrasts with (though does not dispute the empirical claims of) earlier accounts of economic crisis in Zambia, which emphasised women's increased burdens. Some domains, such as unpaid care work, continue to be marked by persistent inequalities; however, drawing on ethnographic research (comprising life history narratives, group interviews and observation), it is argued that this is not necessarily an indicator of women's low status generally.