Indian-Language Newspapers and Why They Grow

Type Working Paper - Economic and Political Weekly
Title Indian-Language Newspapers and Why They Grow
Author(s)
Volume 28
Issue 38
Publication (Day/Month/Year) 1993
Page numbers 2004-2011
URL http://www.jstor.org/stable/4400170
Abstract
The last 15 years have seen a remarkable growth of Indian-language newspapers which are increasingly attracting major advertisers. In most regions, intense rivalries have developed as newspapers use new technology and time-honoured techniques of journalism in a contest for increased circulation and advertising. What are the factors which have driven the expansion of the Indian-language press?

Related studies

»
»