Coastal land use across the globe has experienced remarkable rapid change over the recent decades because of extraordinary anthropogenic pressure and climate variability and change. Therefore, quantitative information about coastal land use change is imperative for effective management and planning resources for sustainable development. We analysed the quantitative land use and land cover changes during 1989–2000–2010 periods in three important agroecological zones of the most vulnerable coastal region of Bangladesh using Landsat images (Thematic Mapper/Enhanced Thematic Mapper Plus). In the Ganges Tidal Floodplain, the area under shrimp cultivation greatly increased at the rate of 2·05% per annum. The majority of the shrimp area gained from conversion of single cropland. In the Meghna Estuarine Floodplain, decreased mudflat and water bodies were observed, which was predominantly converted into cropland. In Chittagong Coastal Plain, salt pan–shrimp area increased with the expense of single and/or double cropland. In all the study areas, settlement area considerably increased over time. The dynamics of land use change have been attributed to low and unstable food production in the coastal region. The approach adopted in study and the results obtained from the study would likely be useful for policy making and identifying direction for future studies on the coastal land use in Bangladesh. Copyright © 2014 John Wiley & Sons, Ltd.