Social scale and the hypothesis of the not recognized income distribution. Based on the ISSP (1999) survey the aim of the present paper is to provide an empirical description about the perceptions Brazilians have towards their own social positioing in the social scale and towards the country’s income distribution. Throughout this description, the paper gives support for the hypothesis that Brazilians do not recognize the form of the country’s income distribution and its high degree of inequality. Also, we present a brief discussion on the causes and consequences of this knowledge gap.