Technology Adoption and the Banking Agency in Rural Kenya

Type Journal Article - Journal of Sociological Research
Title Technology Adoption and the Banking Agency in Rural Kenya
Author(s)
Volume 4
Issue 1
Publication (Day/Month/Year) 2013
Page numbers Pages-249
URL http://macrothink.org/journal/index.php/jsr/article/view/3584
Abstract
The paper looks at the ways of approaching the promotion of Mobile and Agency Banking
technology adoption and its diffusion in Kenya. Technology adoption climates in developing
countries are, by nature, problematic, characterized by poor business and governance
conditions, low educational levels, and inappropriate infrastructure. The paper is informed by
comparative survey data obtained from SMEs and Bank Agents in Karatina and Likuyani,
both districts in rural set ups in Kenya. The study establishes that though a variety of mobile
and agency banking services are on offer, only a very small proportion of customers who
access it, actually use it. The paper recommends intervention addressing both internal and
external factors that inhibit mobile and agency banking technology adoption to the full in
rural Kenya and other similar developing countries.

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