The purpose of this paper is to reflect on an innovative initiative
taken spontaneously by producers in the supply chain of the table grapes and
wine industry to empower employees. Empowerment is a fundamental force for
change in doing business in South Africa and its societies, especially in the
lives of previously disadvantaged people (PDI). The majority of the PDI
employed in the agriculture industry have been marginalised with regards to
business opportunities and proper education for decades by the political system
of the country prior to 1994.
By examining the innovative business models used by the producer in the
empowerment process we gain a broader comprehension of how sustainable
empowerment of employees in a supply chain can successfully be integrated
into the business strategy used by the producers. The business models have
undergone several innovative changes over time to find the ‘ultimate’ business
model for creating empowerment in South Africa.