Currently per capita consumption of dairy products in China is low. In view of China’s strong
economic growth and the resulting higher consumer income, whether this would represent a
great market potential for dairy products has drawn much interest from the dairy industry
both within and outside China. This paper overviews China’s dairy market with up-to-date
information and highlights important factors affecting its development. The study shows that
the growth of demand for dairy products in China is promising. However, despite the fact that
China’s accession to the WTO will result in reductions in trade barriers, a substantial increase
in exports of dairy products to the Chinese market is unlikely in the near future. This is due to
a number of reasons including taste differences between the Chinese and the consumers of
those major dairy exporters. Increased understanding of the Chinese dairy markets and
increased attention to modifying their products to suit the tastes of the Chinese are essential
for dairy exporters to succeed in the Chinese market.