In Fiji majority of population live and earns their income from agricultural sector. Therefore,
development of agriculture can serve as the engine of economic growth for the whole economy.
But many constraints hinder sustainable development of agriculture. Hence, understanding of the
root causes of poor performance of agricultural sector will help formulate problem-solving
development strategy for enhancing productivity of rural sector of Fiji. This paper analyses malady
of the primary sector and outlines a demand-driven policy framework which will help create
conducive macroeconomic environment in the country to encourage innovation and
agripreneurship to boost farm production. The paper argues that strengthening of rural
infrastructure and linkages of farmers with agribusinesses and consumers would provide both the
basis and means of rural economy contributing to the overall sustainable development of the
country.