This paper investigates public attitudes towards surveillance and privacy in Croatia. It
segments the respondents based on their views on surveillance and privacy, and examines
differences between them with regard to their demographic characteristics. The empirical
analysis is based on data obtained from a public opinion survey. The data were analyzed
using descriptive statistics, exploratory and confirmatory factor analysis, Cronbach alpha
calculation, chi-square test, and cluster analysis. The factor analysis showed six distinct
factors: (1) perceived surveillance effectiveness, (2) concern about being surveilled, (3)
trust in privacy protection procedures, (4) concern about CCTV privacy intrusion, (5)
concern about personal data manipulation, and (6) a need for surveillance enforcement. Kmeans
cluster analysis indicated the following three groups of citizens: “pro-surveillance”
oriented citizens, citizens concerned about being surveilled, and citizens concerned about
data and privacy protection. Significant differences between the groups were found in age
and education, while no significant differences exist in gender, employment status, and
household income. The findings of this study support the existence of different groups of
citizens regarding their attitudes towards surveillance and privacy.