Today tourism Is considered as advanced industrial and scientific, from important and noticeable activities in
order to development and use of natural and human potential capacities .according to this is that Damavand city own
people with manners and traditional culture and also have welcoming people that can be effective for tourism attraction
in this research has been an attempt investigates social and cultural structure of Damavand city based on attraction
tourism and proper strategy is presented for better position and more preparation for attraction and face with tourism .In
this study has been recognized position of social and cultural structure using swot technique. Methods of data collection
and information analysis are more documents, descriptive and analytical. According to research findings this province
with have cultural resources, high educated level ;youth population and proper social characters for attraction tourism
have high capacities for attraction tourism. in this context strengths’ excel of weaknesses and also opportunities’
dominant on treats. The method of strategy show aggressive strategy. Finally the priorities and strategies have been
proposed based on matrix QSPM.