The paper focused on those factors that influence the choice of market channel by cocoa farmers in
Ila L.G.A. of Osun State, Nigeria. Specifically, the study examined how problematic accessing those services
associated with cocoa marketing in each of the available market channels are. The sample of study consists of
60 cocoa farmers randomly selected from the study area. The study found out that majority of cocoa farmers
are males (93.3%) while few females are involved. About 90% of the cocoa farmers are in the age distribution
of 46 years and above. The literacy levels of the respondents were found to be very low while majority of the
farmers have more than 4 hectares of cocoa farm size. More than 70% of the farmers have been involved in this
cocoa farming for more than 11 years.73.3% of the farmers own the cocoa farm while the rest are on rentage.
About 18.1% of the cocoa farmers patronize the cooperative society, 24.1% for cocoa merchant, 45.8% for
itinerant buyers,12% for other farmers while none goes to government agents. Those factors associated with
the choice of each of these channels are the time of payment, mode of payment, price of product, distance from
farm, transportation cost and grading of product .Rating these channels on three points Likerts scale to
ascertain farmers perception on how problematic accessing each of these factors from each channels have been
scored the itinerant buyers as the most preferred, followed by cocoa merchants, other farmers and cooperative
society in that order.