Consumer preference for rice consumption in Nigeria

Type Journal Article - Journal of Humanities, Social Science and Creative Arts
Title Consumer preference for rice consumption in Nigeria
Author(s)
Volume 5
Issue 1
Publication (Day/Month/Year) 2010
Page numbers 26-36
URL http://www.journal.unaab.edu.ng/index.php/JHSSCA/article/download/1039/994
Abstract
Rice consumption is of interest to the Nigerian economy because of the huge amount of foreign exchange
being spent on its importation and the consequent depletion of scarce resources on which the
level of economic activities and productivity are based. This study was aimed at identifying the quality
of rice preferred by Nigerians for rice food recipes and consequently efforts made to improve the quality
of locally produced rice to the taste of Nigerians. A total of 23 rice varieties were acquired from
experimental fields of National Cereal Research Institute (NCRI), International Institute of Tropical
Agriculture (IITA) in Ibadan and Badegi Rice Breeding Centre in Bida. Consumer preference survey of
boiled rice and ‘Tuwo’ foods were carried out in 6 major commercial and traditional cities of Nigeria to
determine the quality of rice preferred for boiled rice and ‘Tuwo’ rice foods. The survey was in questionnaire
format and was carried out in Bida (Niger State), Zaria (Kaduna State), Maiduguri (Borno
State), Benin (Edo State), Port-Harcourt (Rivers state) and Ibadan (Oyo State). Consumers preferred
parboiled over unparboiled rice and moderate to flaky rice quality over to soft and sticky rice foods.
The rating by taste panelists in Bida, Zaria and Maiduguri metropolis indicated IRAT 112, FARO 15,
ITA 117 and ITA 123 were most preferred for ‘Tuwo’ foods, while the least-preferred varieties were ITA
132 and TOX 1768. Consumers also preferred high amylose rice for ‘Tuwo’ to low amylose, sticky rice
quality. Also the rating of 6 rice varieties with respect to boiled rice indicated that ITA 117, IART 112
and FARO 15 were most preferred for boiled rice, while TOX 1768 and ITA 132 were the leastpreferred
in Rivers, Edo, and Oyo States perhaps as a result of people’s preference for flaky rice quality
for most of their rice recipes. The results indicated that most Nigerians prefer rice with moderate to
high flaky rice quality suggesting that in any rice improvement programme in Nigeria these characteristics
should be given a premium.

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