This study investigated the marketing performance of smoked fish market in Ogun State, Nigeria.
Eighty fish marketers were drawn using purposive and simple random sampling technique from
Makun omi, Olomore, Itoku and Kuto markets. Data collected were on the socio-economic
characteristics, cost and return and problem associated with smoked fish marketing in the study
area. Structured questionnaire were the instrument used for data collection. Analytical tools used
were percentages, gross margin and marketing efficiency models. Percentage was used to describe
the socio-economic variables and problem associated with the smoked fish marketing. While gross
and marketing efficiency models were used to determine the Profitability and market margin
respectively. The result revealed that 75% of the marketers were female in their middle ages
41years and 50years (35%). The result also showed a gross margin of 29,558.8 and a marketing
efficiency of 40.17% which could be attributed to the marketing performance. The study identified
a decentralized distribution channel in the area. The study concluded that processed fish marketing
in the study area was profitable. It was recommended that government should provide credit
facilities to finance storage facilities.