I explicitly introduce racial conflict and cultural attitudes on racial diversity as determinants of
destination choice to test their continued relevance to African Americans. I construct several
measures of racial intolerance towards African Americans using hate crime activity and the
feelings of white Americans about race extracted from a national social attitudes survey.
Recognizing that African American migration may actually spawn hate crimes against them, I
use a control function method with assaults on white police officers and hate crimes against
Jews as instruments to correct for potential endogeneity. The results show that the probability
of African American migrants choosing a city is significantly reduced by per capita hate
crimes against them, the level of race-based crimes against them, by racially intolerant
attitudes held by whites, and by poor evolution in whites' feelings about racial diversity - all
regardless of the region in which a city is located. Also striking is the previously
undocumented divide among African Americans with respect to region, after controlling for
racial intolerance. Those starting in the North exhibit an extreme distaste for the South at the
margin, which contrasts sharply to the extreme taste for the South displayed by African
Americans originating in the South.