The study analysed the economics of palm wine marketing in Idemili North Local Government Area of Anambra State. A
sample size of 128 palm wine marketers were randomly selected using multistage random sampling technique. Data were
collected from primary source using structured questionnaires. Data obtained were analysed using both descriptive and
inferential statistics based on the objectives of the study. The result obtained showed that more males (69.5%) were
involved in marketing of palm wine marketing. The study further revealed that majority of the respondents are married
(65.5%) with an average household size of 10. The result also shows that the marketers are within the active age of 41
years having stayed in the business for an average of 13 years. Most (48.4%) of the marketers had primary school
educational and an average annual income of N200, 000.00. From the sale of 600 litres of palm wine, the marketers
realized a profitable of thirty eight thousand, three hundred naira (N38, 300.00) showing the benefit cost ratio that in every
N1 invested in the business, N0.60k was made as profit. The result of multiple regression analysis on the effect of socioeconomic
characteristics of marketers on their profit showed that the coefficient of multiple determination (R
2
) was 0.761
with coefficients of age, household size, educational level, annual income and years of experience being positive and
statistically influencing the profit level of the marketers. The study identified; poor patronage, weather variation, and
seasonality of supply as the major constraints to palm wine marketing in the area. Based on the findings it is therefore
recommended that processing of palm wine should be commercialized to guarantee extension of shelf life, and the
development of appropriate packaging technology obtained in carbonated drinks.