The study set out to critically examine the place of public relations in the administration of
local government areas in plateau state, with Jos North Local Government Area as an area of
study. The study examines the extent to which public relations is used to manage the local
government area, which has been riddled with one form of crisis or the other, in the last ten
years. In addition, the paper examines the factors which impede the effective practice of
public relations in Jos North Local Government Area and also, the public relations strategies
that can be used to effectively manage the crisis in Jos. The survey research method was
adopted and the questionnaire was used as instrument of data collection. One hundred (100)
copies of questionnaire were administered to the sampled population. Findings show that,
although the Local government endeavours to inform the people about its policies and
programmes, the information provided, is done on an occasional basis. Findings show that
there is a general dissatisfaction with public relations practice in Jos North Local Government
Area. Based on the findings, the paper concludes that the extent to which Jos North Local
Government recognises and makes use of public relations is little. On the basis of the findings
and conclusion, the paper, among others recommended that, local governments in Nigeria
should evolve public relations policies, which will serve as guides towards their attainment of
public relations objectives.