Breadfruit (Treculia Africana) Marketing Activities and returns in Ahiazu Mbaise Local Government Area, of Imo State, Nigeria

Type Journal Article - Scientific Papers Series-Management, Economic Engineering in Agriculture and Rural Development
Title Breadfruit (Treculia Africana) Marketing Activities and returns in Ahiazu Mbaise Local Government Area, of Imo State, Nigeria
Author(s)
Volume 13
Issue 4
Publication (Day/Month/Year) 2013
Page numbers 121-131
URL http://www.managementjournal.usamv.ro/pdf/vol3_4/Art19.pdf
Abstract
This study on marketing of breadfruits (Treculia africana) and returns was done in Ahiazu Mbaise local
Government area of Imo State, Nigeria. The specific objectives of the study were to describe socio-economic
characteristics of respondents (sellers and buyers) of African breadfruit; identify value-chain activities available in
processing and its storage in compliance with consumers’ order and preferences; determine factors influencing
decision to supply African breadfruit; and constraints with its post-harvest management in the study area. Threestage
random sampling technique was used in selecting locations and respondents through which eighty (80) farm
households who gather/harvest, process and sell breadfruits were selected and interviewed with structured
questionnaire. Data collected were analyzed using descriptive statistics, and probit regression model. Result
revealed that 65.80% of the respondents were females and 81.20% of them were married with mean household size
of 9 members. Their literacy level was high as 97.6% of them had at least primary education. Predominant
marketing activities were fruit gathering/harvesting, processing, storage and packaging, transportation, and sales.
Socio-economic factors of gender, household size, income, level of education, years of farming experience and
labour significantly influenced supply of breadfruits to consumers with challenges of seasonal scarcity, and tedious
methods of processing deterring the enterprise in the area. We recommended provision of credit support to enable
fruit gatherers purchase and use shelling machines and good storage facilities to smooth any fluctuations in
supplies during off-seasons and help fight overdependence of households on roots and tubers.

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