The economic benefits of whale watching in El Vizcaíno Biosphere Reserve, Mexico

Type Journal Article - Economia, Sociedad y Territorio
Title The economic benefits of whale watching in El Vizcaíno Biosphere Reserve, Mexico
Author(s)
Volume 16
Issue 51
Publication (Day/Month/Year) 2016
URL http://www2.cmq.edu.mx/revista-est/index.php/est/article/view/637
Abstract
This paper attempts to determine the economic value generated by whale watching at El Vizcaíno Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.

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