Present study attempts to explore hinders in the effective utilization of antenatal care by using the National Family and Health Survey (NFHS-III) data. The NFHS-III data is a representative sample of households obtained from throughout India.In India the maternal and child health is not promoted aggressively except in few cases which are either at high risk or only in reach of a certain set of people. Relatively more number of the urban than the rural is utilizing the antenatal care. There is significant impact of literacy on the utilization of antenatal services. Poor and rich disparity is also a cause for the pregnant lady’s not utilizing the antenatal services. Most of the pregnant women’s choice for the delivery is private hospital/maternity home and government/municipal hospital. There is significant contribution of the News paper/ magazines, Televisions and Radioin creating awareness among women for the utilization of antenatal services.