The study examined the economics of wheat marketing in Maiduguri Metropolis of Borno state. Primary
data were collected using well structured questionnaires administered to randomly selected wheat
marketers in two major wheat markets in the metropolis. Descriptive statistics, gross margin and
marketing efficiency analytical techniques were used to analyze the data generated by the study. The
study revealed that wheat marketing channel in the study area is centralized. The study also revealed
that the marketers are males mostly of ages between 30-50 years with moderate level of education but
with high marketing experience. Wheat marketing in the study area was found to be profitable with a
gross margin of N1,520 per 50kg bag of wheat and high pricing and operational efficiency of 1.32%. The
constraints of wheat marketing enumerated by the respondents included high transport cost; lack of
access to capital; activities of middlemen and inadequate storage facilities. To improve the profitability
and ease of marketing of wheat in the study area, the study recommended that government should
provide adequate transport facilities, build silos, warehouses and other storage facilities to store
produce to cater for lean periods and ultimately reducing the exploitative activities of the middlemen.
Also, wheat marketers should be provided with loans and credit facilities to enjoy the economics of large
scale marketing.