Investigated was the knowledge of preventive measures of avian influenza from farmers, live chicken sellers, and poultry
veterinarian in Benin City, Edo State, Nigeria. A cross-sectional descriptive study using standardized questionnaire was conducted.
Respondents included 236 poultry farmers, live chicken sellers (LCS), and veterinarian aged 12–70 years in contact with birds
through husbandry. The study duration was from October 2010 to May 2011. Participants knowledge on transmission sources
showed low understanding with highest being from bird-bird (57.3%). The medium most commonly utilized was electronic media
(82.5%) as information source. Respondents thought that vaccination of birds (80.6%) would prevent infection. Farmers’ education
on bird flu needs to be improved through veterinary public health and health promotion approach. Nonpharmaceutical preventive
measures such as hand washing freely and avoidance of eye, nose, and mouth touching must be improved.