This study focuses on analyzing the functioning of the marketing systems of jew’s mallow (Corchorus
olitorius) produced in Agbédranfo (Dogbo), Southwest Benin. The methodological approach used was
based on the Structure-Conduct-Performance paradigm (SCPA). A total of 60 producers, 28 retailers
and 4 wholesalers were sampled. The results identified two jew’s mallow marketing systems based on
sales periods and production locations: marketing system of jew’s mallow production was based on
lowlands and of upland jew’s mallow marketing system. The net margin for jew’s mallow produced in
Agbédranfo was 3.24 for producers, 9.67 for retailers and 8.37 for wholesalers in lowland jew’s mallow
marketing system. However, the relative net margins of these actors in the marketing system of upland
jew’s mallow were low. Moreover, a Gini coefficient of 0.34 showed an equal distribution of the gross
margins obtained in the marketing system of lowland jew’s mallow. The study therefore, concludes that
wholesalers and retailers have higher net margins than producers. Thus, a dialogue between marketing
stakeholders themselves, extension agents, non-governmental oragnisations (NGOs), and public
authorities is therefore desired.