The paper’s aim and objective is to explore the niche and contribution of men in HIV/AIDS arena
including palliative issues in Botswana and other social contexts. The paper has used analysis of the literature
review from an array of eclectic data sources. The following are salient factors influencing the contribution of men
in HIV/AIDS campaign: Inadequate male involvement; Botswana’s nature of gender position; Poor policy
conceptualization on gender; Poor health campaign conceptualization and operationalization; cultural underpinnings
driving men to inadequate involvement in palliative health issues; immense patriarchal forces besetting the HIV/
AIDS campaign; and biological factors. The following factors have been suggested to redress the phenomenon:
Effecting a paradigm shift of the HIV/AIDS campaign conceptualization and operationalization; and strengthening
the campaign for male involvement through men’s sector department.