This research examines the socio-economic characteristics and strategies pertaining to a group of family business in the apparel sector in Ciudad Bolivar (Bogota), which ensures some stability in the business itself and in their families´ livelihood. This first element is contrasted with the policies of resource allocation pursued by Bogota local administrations in the period 2000-2013, in order to identify the real governmental contributions to the
local economy. Next, a practical exercise is conducted by applying the methodology of Vester as a basis for the formulation of recommendations addressed to the city government; those recommendations depict the priorities that the targeted population expects from the institutional action to improve the performance of their business and to enhance their income to better their quality of life and that of their families.