The model for the management of design in furniture SMEs of the Metropolitan Area
responds to the companies' need to generate differentiation to cope with the dynamics of
globalization that involves having competitors from all over the world. This phenomenon has led
companies to seek strategies to integrate into global markets, reflected in a constant desire to
innovate and to integrate design as a dynamic for the development of new products.
The incorporation of the design in SMEs, impacts in social terms, because the people who
participate in the process are mostly graduates who have not had advanced training, but who are
involved in the development of new products, therefore It is sought that they are participants in the
processes of creation of the companies. Also, it is important to highlight the contribution made by
SMEs to the economy, in terms of employment generation and the increase of productive units that
can be affected as long as these increase their competitive advantage, so it is essential that
companies involve models Of management of design that help in the generation of suitable
products to compete globally and in environmental terms to guarantee the permanence and
sustainability of the companies. This is why this research proposes a model of management of
design that allows to enhance the creative capacities of people in SMEs, this involved knowing the
creative process within companies, characterize employees in terms of training and finally build a
tool that facilitates the management of the design for the development of new products.