This study aimed at assessing the role of radio campaign on Voluntary Medical Male
Circumcision uptake in Kisumu West Sub-County. The specific objectives were to
establish the knowledge level, perceptions and attitudes of the young male on the
Miya Ngima spot campaign; to establish the efficacy of Miya Ngima spot campaign
on the uptake of VMMC in Kisumu West sub County; and to assess the challenges
facing the adoption of VMMC in Kisumu West Sub-County. This study employed a
mixed method approach and theoretical framework was Limited Effect theory and
social cognitive theory. This study used a stratified random sampling technique to
select the respondents. The sample size was 368, out of which 336 responses were
obtained. Quantitative data was generated through questionnaires while qualitative
data was generated through in-depth interviews and focus group discussions. The
study used thematic and content analysis to analyze qualitative data and the findings
were presented in a prose form. Descriptive statistics were used to analyze
quantitative data. And software package called statistical package for the social
science (SPSS version 21) was used to help capture and tabulate information from the
questionnaires. Research findings showed that the campaign Miya Ngima aired on
Ramogi radio about Voluntary Medical Male Circumcision was fully understood by
most youths in Kisumu West Sub-County. The study also found that the program had
widened Luo men knowledge about the spread of HIV/AIDS and especially among
uncircumcised men and enabled men to undergo the exercise. Further, the message
communicated about male circumcision and its benefit to the society and exposed the
risks accompanied by failure to get circumcised. The study also established that the
Luo community was not practicing traditional male circumcision and the community
members had the perception that the process was painful and led to medical
complications. The study revealed that Miya Ngima spot campaign had helped to
change the negative perception about VMMC and also towards the service. The study
further established that through Miya Ngima spot campaign, many Luo men had
availed themselves for VMMC to lower the risk of HIV infection. In conclusion, the
Miya Ngima spot campaign had played a significant role in the voluntary medical
male circumcision uptake in Kisumu West Sub-County. The study therefore
recommends that the campaign should be a continuous event so as to ensure more
people are reached by the message. The study also recommends that several channels
of communication should be used in the campaign. This should include use of opinion
leads and elders, chief barazas, use of social media and use of television. The study
further recommends that the campaign should also target women to encourage their
husbands to undergo the VMMC. The study recommends that the government of
Kenya as well as non-governmental organizations should ensure that resources in the
facilities in terms of skilled healthcare professionals and equipment are available.