This study examines socio-economic and demographic factors as fertility differentials and draws conclusions
upon data collected from some selected rural and urban localities of Toba Tek Sing-Punjab. The analysis carried to
examine change in fertility trends and preferences in relation to children ever born to currently married women. The ideal
family size from the both localities is 3.98 which, is still reckoned high as compared to the (NGRP) National Growth Rate
in Pakistan which is 3.80. The dependent variable is reproductive preference measured by a single indicator- ideal no. of
children and gender in both urban and rural localities as same study was conducted by National Institute of Population
Studies (NIPS) in 1990-91 and 2006-07. In Pakistan number of demographic surveys has revealed that woman of
reproductive age generally prefer more children than their own preferred family size. The aim of this study is to contribute
into the existing literature on the geographical patterns of fertility differentials in a district of the Punjab. This will help
planners to formulate more effective fertility related policies and programmes in the country. This is also a continuum of
DHS conducted in mid 1980s to elaborate fertility patterns among married couples. The goal is to dig deeper into the
relationship between education and fertility has been a central focus within demography and related social sciences.
Higher education is associated with higher age at first birth and lower number of children discussed the implication of
findings in the context of policy framework to enhance the public awareness about the small family in context with high
quality life. Higher fertility in a country like Pakistan is rooted in cultural believes about children and number, pre-natal
control measures should be targeted more at women attitude to large family. This is to provide policy makers with an
understanding of the potential demand for fertility control and help in formulating policies to reduce fertility and improve
socio-economic climate of the district.