Bloom Programme: Micro-distribution of Mars Products in Manila

Type Working Paper
Title Bloom Programme: Micro-distribution of Mars Products in Manila
Author(s)
Publication (Day/Month/Year) 2017
URL http://eureka.sbs.ox.ac.uk/6397/1/2017-13.pdf
Abstract
This paper provides an overview of the Bloom micro-distribution programme, an initiative
spearheaded by Mars Catalyst and Mars Wrigley Confectionery Philippines that engages
female sellers in Manilla, Philippines, as distributors of Mars Wrigley confectionery products.
The case includes assessment of the multi-dimensional impact of Bloom on the 300+ sellers
as well as the challenges the project faces. Data for this paper were drawn from documents
provided by Bloom staff, key informant interviews, and surveys of sellers conducted by
Bloom in 2016; the programme remains active.

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