India is a land of small and marginal farmers of peasants cultivating their
ancestral lands mainly by family labor. The size of cultivable land holding in
India is continuously declining with every successive generation. Continuous
decline of land holding is a major challenge before small farmers, their
ability to access food markets and benefits of countries growth. Increase in
per capita income, urbanization and globalization are changing the
consumption pattern of India towards high value commodity like fruits and
vegetables (Minten et.al.2009). Horticulture could be one of the options for
marginal and small farmers to survive instead of raising traditional crops like
wheat and rice. The major problem of the Indian agricultural is its highly
inefficient supply chain. Fruits and vegetables are perishable in nature and
lack of coordinated supply-chain result in post harvest loses to the farmers.
The diversification in production and collectivization of small produces may
help small and marginal farmers to sustain.