Background: Inconsistent in contraceptive usage gave additional challenges to the government to control population growth.

Objective: This study aimed to explain the relationship of reproductive health behavioral messages (RHBM) exposure to healthy reproduction practice (HRP) among married women of 20 to 35 years old and to identify factors that made these women receptive to the RHBM exposure.

Method: One-hundred-and-thirty-four respondents were selected which 24 of them then selected as informants. Data were collected using questionnaire and a Focus Group Discussion. Three RHBM have used i.e. the healthy reproduction criteria, the methods of the family planning (FP) and the benefits of FP. The respondents were defined as having a positive HRP if used long-acting contraceptive.

Result: The study found an increasing on respondent’s reproductive health knowledge did not increase positive HRP. The respondents who used long-acting contraceptive preferred use a personal communication channel rather than a mass media.

Conclusion: None of these RHBM had proved the relationship of the RHBM exposure to the HRP did exist. The study identified six factors could make women receptive to the RHBM exposure i.e. the delivered information should contain the risk and the benefits, the source of information's was credible, the information had visual attractiveness, was easy to spot, interactive, and intensive.