The general objective of this study was to describe a socio-economic factor that influences
consumption of processed sweet potato products. The study was cross sectional in design and was
conducted in Shinyanga and Mwanza regions. The study employed individual interviews, focused
group discussions, review of relevant practical documents and discussions from a total of 50
surveyed households. The data collected was summarized using Statistical Package of Social
Science (SPSS) windows versions 18.0, excel and content analysis.The survey revealed that two
factors mostly influences one to consume processed sweet potato were attractive packaging
(51.0%) and nutritional value (34.7%). Other factors mentioned included; taste (95.0%), freshness
(80.8%), shelf life (85.8%), texture (57.5%), economy (price) (57.5%), Nutritional factor (72.5%)
and color (50.8%).