Effective targeting is a hallmark of the BRACcs CFPR/TUP programme. Like many other
targeted programmes, CFPR/TUP combines a number of targeting methods. Launching in 2002,
this programme has scaled up in 2005. Despite this scaling up, success in targeting has been
maintained. Using poverty assessment tool, developed by CGAP, it was observed that about three
quarters of the beneficiaries of this programme belong to the poorest quartile. This is a
commendable achievement when compared to other targeted programmes. The success was
achieved not only by adopting appropriate tools of targeting but also by implementing them
rigorously. Community-based wealth ranking was found to be crucial in achieving high level of
aggregate accuracy.