The research was conducted at the Mzumbe; the main purpose was to explore the
women’s motives, characteristics and out-turn in doing or starting businesses around
Mzumbe.
In the process of getting the answers, questionnaires were used to obtain primary data
from the population understudy that were from women entrepreneurs around Mzumbe
.The data obtained was analysed qualitatively and quantitavely descriptive analysis were
used to summarize the collected data and organize in a way that the researcher will be
able to answer research questions. Tables, graphs and percentages or means were utilised
for the quantitative presentation of data.
As it was for the purpose of the study, From this study it can be concluded that the first
factor for a women at Mzumbe to start business is insufficient family income, second
factor is need for self –independent, third factor is self-fulfilment, forth factor is work
flexibility, fifth factor is need for challenge to self-employment and lastly Dissatisfaction
with salaried jobs. Furthermore these women entrepreneur are involved in different types
of business especially cosmetics and women saloon business, Mama Lishe (Nutritious
mother), Agricultural product, vegetable and fruits or commonly called “genge”, min- supermarkets and shops, pharmacy, hostel and poetry business.
Most of women entrepreneur at Mzumbe are of age from 25years and above (about
93.5% of them) and below 25years range to 6.5% of all respondents. Their married for
about 46.7% are single for about 39.1% and the remaining about 14.1% are separated.
Most of them are primary education certificate holder, followed by tertiary education and
then secondary education level. Entrepreneurial traits that most expresses them as per
ranking are changing business as the market or opportunity permits ranked as first, they
can with stand the fear of uncertainty and potential failure ranked as the second and they
can spot an opportunity and do something where others have not ranked as third. The
fourth ranking was being self-confident with my product or service even dare to enter
competition and the last they always start business and fail but start again and determined
to success.