Mobile phones have proven to be the best way of
providing reliable access to information to people in low and
mid income countries where other forms of communication
perform poorly. As a result of the wide spread of mobile
phones, there has been an increase in number of Mobile
Application (M-Services) which are being used as a tool for
disseminating different type information to people. MServices
of this nature are established to address
informational challenges that are faced by people especially
low income people. Because of this then, these projects must
be sustained so that people can enjoy the benefits of it.
Contrary to this, reports show that most of these M-Services
are facing the challenge of cost of operating them, which in
a direct way affects the sustainability of these services. In
this paper therefore we present an analysis and later design
of a noncommercial M-Service, which integrates advertising
functionality as a tool for subsidizing the cost of operating
M-Services. To achieve this we have employed some
concepts of Information System Analysis and Design (ISAD)
as the guiding principle towards achieving our design. A
prototype of M-Health is used for the study.