Tourism has been the second highest employment generator in Saint Lucia in the aftermath of the
downturn of the Banana industry in 1999. Coastal livelihoods have now shifted from the Banana industry
to the Tourism and Fishing industry. Fish Fry Events (FFEs) in the coastal communities of Anse-La-Raye
(ALR), Dennery (DEN) and Gros-Islet (GI) provide economic opportunities and sustainable livelihoods to
both the host regions and the regions where input factors are sourced. This paper defines a
comprehensive set of monetary benefits and values derived from FFE in ALR. ALR’s total economic
impact was measured to have been EC$11,904.30 and EC$10,811.25 per month for the summer and
winter periods respectively with the summer being more elastic than the winter period. Results showed
that the economic impact assessment multiplier coefficient for ALR were 1.34 and 1.49 for the summer
and winter respectively. FFE is economically significant in ALR year round since it does influence the
creation of downstream income and employment and its multiplier coefficients are greater than 1.
Furthermore, the number and origin of patrons, resource availability, and length of stay are shown to be
the most significant factors that influenced the total economic impact of FFE in ALR.